My business model is different than your traditional jewelry store. I am more efficient and cost effective. Working by appointment only whether in person or via phone, text, or email…I can eliminate most of the costs that all retailers incorporate into their pricing. Costs like:
Rent
Utilities
Security Systems
Salaries/Wages
Fixtures
Insurance
Fixed/Variable Costs
Shipping
Retailers take a portion of all these costs and factor it into the price of their diamond rings. I don’t believe that’s fair or makes sense. Why add all these other costs (for a store you don’t own, employees who don’t work for you, insurance you don’t have) to an already growing list of expenses? Seems like so many unnecessary costs are being passed on to you, doesn’t it? Take a look below at what a typical 1.50ct diamond ONLY (you still have to get the ring) costs at 4 of the largest retailers. How would you like to get the diamond AND the ring of your choice for AT LEAST $1,000 - $3,000 less than what the retailers charge for the diamond alone? Give me a shout and I will make that your reality!